Dirigir

It translates to "running" or "managing" a business or team (e.g., dirigir un negocio ).

While "dirigir" can mean to steer (a car, plane, or boat), the word "conducir" is the more frequent choice for "to drive" in Spain and many parts of Latin America. 2. Leadership and Management Dirigir

It can mean supervising or "directing" a research project or PhD thesis. It translates to "running" or "managing" a business

In professional and artistic settings, "dirigir" conveys authority and guidance: Dirigir

It is used for conducting an orchestra (e.g., a maestro directing a symphony) or directing a film or play.