Shopping — Auto
: Roughly 95% of online car shoppers check social media during their shopping session, with platforms like YouTube, Facebook, and Instagram serving as key destinations for recommendations and brand engagement. 2. Financial Strategies & Savings
With average loan amounts remaining high, borrowers are finding substantial value in comparing financing offers rather than accepting dealer-provided rates. auto shopping
Consumers are spending more time in the digital research phase, often beginning their journey long before visiting a physical lot. : Roughly 95% of online car shoppers check
: YouTube has become a dominant research tool; 69% of people who use it during their purchase journey report being influenced by it. Consumers are spending more time in the digital
: Financial experts from Chase Bank recommend a 20% down payment , a 3-year financing term , and keeping total car expenses under 8% of monthly income .