Mold the industry to your advantage by coordinating with a platform of partners and other players. Goal: Influence development in your favor. 5. Renewal: "Be Viable"
Is your market predictable? Can you change it? Is it currently hostile to your survival? your strategy needs a strategy
Stable environments where you can forecast the future but cannot easily change the industry structure. Mold the industry to your advantage by coordinating
Unpredictable environments that you can influence. This often involves high-growth industries with nascent standards. your strategy needs a strategy
Harsh environments where current strategies have failed and resources are severely restricted.
Avoid the "classical trap" of applying 5-year plans to unpredictable markets.
Achieve a sustainable competitive advantage through scale and optimal market positioning. Goal: Efficiency and scale. 2. Adaptive: "Be Fast"