Historically, media was defined by scheduled programming and limited choice, with a few major networks controlling the majority of viewership. The digital revolution shifted this paradigm:
As we look toward 2026, the industry is entering an "entirely new world" defined by technology and authenticity:
: Platforms like Netflix and Spotify replaced traditional cable and physical media by offering on-demand, personalized access to massive libraries.
2026 M&E trends: simplicity, authenticity, and the rise of ... - EY
: With the "paradox of choice" becoming a major hurdle, AI-driven recommendation systems now analyze viewing history to curate content specifically for individual users. Current and Emerging Trends for 2026