The most active segment, spending an average of $456 per year on gift cards. They are twice as likely as Baby Boomers to purchase them and lead the market in digital gift card usage.

While they spend less overall ($211 annually), they are the most likely to make spontaneous purchases at checkouts or via social media. Nearly half use them to combat inflation by locking in prices for essentials like clothing or groceries.

The gift card market has shifted from a simple "last-minute gift" to a strategic tool for personal budgeting and corporate incentives. While remain the primary purchasers, a significant rise in self-use —where buyers purchase cards for themselves to earn loyalty points or manage budgets—is a defining trend for 2025. Key Gift Card Buyer Demographics

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Who Will Buy Gift Cards Access

The most active segment, spending an average of $456 per year on gift cards. They are twice as likely as Baby Boomers to purchase them and lead the market in digital gift card usage.

While they spend less overall ($211 annually), they are the most likely to make spontaneous purchases at checkouts or via social media. Nearly half use them to combat inflation by locking in prices for essentials like clothing or groceries. who will buy gift cards

The gift card market has shifted from a simple "last-minute gift" to a strategic tool for personal budgeting and corporate incentives. While remain the primary purchasers, a significant rise in self-use —where buyers purchase cards for themselves to earn loyalty points or manage budgets—is a defining trend for 2025. Key Gift Card Buyer Demographics The most active segment, spending an average of