Who Buys Art -

: The primary leaders in spending on decorative art and prints. They are also more likely to view art as a financial investment compared to older peers.

: These groups are the most active in digital spaces, with 64% of next-gen collectors preferring to discover new artists via their phones. who buys art

: A lack of visible pricing is a major hurdle for 62% of online buyers. As a result, galleries are increasingly adopting "price visibility" to cater to this demand. : The primary leaders in spending on decorative

: One in five HNWIs collect art. In 2024, female HNWI collectors outspent their male counterparts by 46%, showing a strong preference for works by female artists and newly discovered talent. who buys art