: Multiple stores in Manhattan ( SoHo , Flatiron, Upper East Side ) and Brooklyn ( Williamsburg ).

Reformation operates numerous standalone boutiques, particularly in fashion hubs:

Imagine a Saturday morning in Los Angeles. You start your day at the , where the tech-forward fitting rooms let you request new sizes with the touch of a screen. You find a floral silk dress—sustainably made from deadstock fabric—that feels like it was tailored just for you. Go to product viewer dialog for this item. Reformation Anaiis Silk Dress

: Carries a curated selection of popular styles.