: The company gained massive traction through social media, where young "distributors" posted hundreds of enthusiastic videos showcasing luxury lifestyles they claimed were funded by the company.
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: Despite its viral growth, the company abruptly went out of business in early 2015, leaving behind a legacy as a cautionary tale of the "network marketing" industry. : The company gained massive traction through social
At its height, it was a multi-level marketing (MLM) firm that claimed to be a "financial wellness company" designed to help people "save, manage, and make money". However, an in-depth feature by This American Life highlighted how members often recited this three-part mission so precisely it became "a bit weird" to outsiders. Key Features of the WakeUpNow Phenomenon: At its height, it was a multi-level marketing