Typography Lecture - University Of Cincinnati -

Visit their website for the most up-to-date Brand Guide to ensure your typography is "on-brand."

The "Big Three"— Kerning (between letters), Tracking (overall word spacing), and Leading (vertical space between lines). Typography Lecture - University of Cincinnati

Use the lecture to note down Adobe InDesign or Illustrator shortcuts mentioned (e.g., Alt + Left/Right Arrow for kerning). 4. Checklist for Presenters Visit their website for the most up-to-date Brand

Located in the Aronoff Center; it houses world-class typography annuals and specimen books. Tracking (overall word spacing)

Look at the signage around the DAAP building or Tangeman University Center (TUC) . Practice identifying the fonts used on campus posters during the lecture.

Legibility refers to recognizing individual characters; readability refers to how easily words and paragraphs can be consumed.