Of Buyer Decision Process - Types

Create content that highlights a problem the user didn't know they had. 2. Information Search (The Deep Dive)

Should we focus on how to in step 5, or

Whether you’re buying a pack of gum or a new car, your brain follows a specific path to get to the "Buy" button. Understanding the helps businesses meet customers exactly where they are. 1. Problem Recognition (The Spark) types of buyer decision process

The item goes out of stock, or a sudden bill comes up. 5. Post-Purchase Behavior (The Verdict) Create content that highlights a problem the user