Technically, Twitter began integrating Periscope's core features directly into its main application as early as late 2016, allowing users to "go live" without needing a separate app. Decline and Discontinuation
Twitter acquired Periscope in , while the app was still in its beta phase and had not yet officially launched. The acquisition was largely a defensive and offensive response to the sudden rise of Meerkat , a rival live-streaming app that gained massive traction at that year's SXSW festival. By acquiring Periscope, Twitter aimed to: twitter buys periscope
: The integration provided a new platform for high-value video advertisements, helping Twitter compete with digital-ad giants like Facebook and Google. twitter buys periscope