Tv Media Buying -

Running two related commercials—one at the start of a break and one at the end—to reinforce a message.

Paying a premium for a guaranteed, unmovable slot in a high-profile program. 4. Measurement & Optimization tv media buying

For streaming, you can use digital tracking; for linear, look for "sales lift"—patterns in sales increases that correlate with your air schedule. Running two related commercials—one at the start of

Choose between Linear (mass reach via networks like NBC or ESPN) or CTV (targeted platforms like Hulu or Paramount Plus). 2. Sourcing Inventory There are three primary ways to buy TV ad space: you can use digital tracking

A professional media buyer uses specific tactics to maximize impact:

If a network fails to air your ad correctly, they must provide "makegoods"—free reruns to compensate for the error.