The text (2017) by Jacqueline Holland and David Leslie is a comprehensive academic resource that explores the critical role of tour operators as intermediaries in the global tourism industry. It bridges the gap between traditional "sun, sea, and sand" mass tourism and the modern demand for bespoke, niche, and sustainable travel experiences. Core Themes and Objectives
Handling distribution channels, customer service quality (using models like SERVQUAL), and crisis management. Tour Operators and Operations: Development, Man...
: Addresses critical legal aspects, such as EU regulations and changing legislation in the Asia-Pacific region. Key Components of Tour Operations The text (2017) by Jacqueline Holland and David