The Mom Test Official

At its core, is a set of rules for talking to customers so that even your mom can't lie to you about whether your idea is good. It’s about shifting the conversation away from your "ego" and toward the customer's actual life.

You have a "million-dollar" idea. You run it by your friends, your colleagues, and even your mom. They all say the same thing: "That's amazing! I’d definitely buy that." The Mom Test

Humans are terrible at predicting their own future behavior. Never ask, "Would you use this?" or "How much would you pay?" These are hypothetical questions that lead to "fluff". At its core, is a set of rules

"How often do you go to the gym?" (They will likely exaggerate). At its core