Subtitle The Guardian -

While does not have a single permanent subtitle in the traditional sense, it is defined by a series of powerful taglines and a historical motto that encapsulate its mission of independent, global journalism. Core Tagline & Mission

The most prominent modern tagline used by the newspaper is . This reflects its commitment to keeping its content open to all without a paywall, supported by a unique reader-funded model. Other key branding phrases include: subtitle The Guardian

: A 2025 brand campaign title emphasizing the newspaper's goal to provide deep, multi-perspective coverage. While does not have a single permanent subtitle

: A major 2019 campaign designed to highlight the positive impact of purposeful journalism. The Historical Motto Other key branding phrases include: : A 2025

This principle remains the foundation of its reporting, distinguishing between opinion (which is open to all) and the rigorous, truthful reporting of facts. The Scott Trust - The Guardian