Since its release, "News Flash" has served as a high-octane anthem for the West Coast hip-hop scene. The track showcases Sethii's distinctive "shmactt" flow—a high-energy, rhythmic delivery that blends San Diego's laid-back roots with the aggressive bounce of Bay Area hyphy.
: The song features catchy, unapologetic bars like "Sethii up next, it’s a news flash," establishing his confidence as a newcomer in the industry.
is a rising West Coast rapper from San Diego known for his energetic "Cali rap" and "Hyphy" sound. His 2018 single "News Flash," featured on the album Shmack Talk , became a breakout hit and gained significant viral traction on TikTok in early 2021. Article: The San Diego Surge: Sethii Shmactt's "News Flash"