Reo Speedwagon - Keep On Loving You (video Version) [Must Try]

: Though lead singer Kevin Cronin wrote it as a soft piano piece, guitarist Gary Richrath added a "nasty" distorted solo to keep the band’s rock edge, inadvertently creating the "power ballad" formula. The Music Video Concept

Produced by director , the video is famously categorized by the band as a "low-budget affair" shot in a single day alongside three other tracks. REO Speedwagon - Keep on Loving You (Video Version)

An interesting report on the "Video Version" of reveals it as a cornerstone of early 1980s music history, marking both the birth of the modern power ballad and a pivotal moment for MTV . Historical Significance : Though lead singer Kevin Cronin wrote it