: The most common method. It acts like clicking a link, adding a new entry to the browser's history.

: Replaces the current page in the history stack. The user cannot use the Back button to return to the original page, making it ideal for login or error pages.

There are three primary ways to trigger a redirect using the window.location object:

location.href property vs. location.assign() method - Stack Overflow

In JavaScript, a redirect is a client-side instruction that tells the browser to navigate to a new URL. While server-side redirects (like HTTP 301 or 302) are standard for SEO, JavaScript redirects are powerful for dynamic, user-specific logic. 1. Core Redirect Methods

: Similar to .href , it loads a new document and preserves history. It is often preferred in professional environments for its readability and easier testing/mocking. 2. SEO Impact and Search Engine Behavior