Public Relations (PR) "pros" often have stories about the high-stakes world of corporate image. One industry veteran, , shared a cautionary tale from his very first business trip to Washington, D.C..
He went out with a group that included a public affairs pro from the liquor company Seagram's, who encouraged everyone to try various products. Public Relations (PR) "pros" often have stories about
The next day, he couldn't walk—his foot was broken. The next day, he couldn't walk—his foot was broken
Kalm assumed the Seagram's rep was treating the group. However, when the bill arrived, his personal share was $125 —a massive sum at the start of his career. Despite immense pain, he finished the game, believing
Despite immense pain, he finished the game, believing he was fine as long as his foot remained tightly secured in his skate boot.
When he showed up late for the next game (expecting not to play), his trainer told him he should have been there earlier just to show his willingness to be there. Pavelski took this to heart, becoming a "consummate student" of the game and eventually earning the nickname "Little Joe" while playing alongside legend Joe Thornton. The PR Pro’s "Seagram's" Lesson