Programmatic Media Buying Apr 2026

An open auction where multiple advertisers bid on a single impression as it becomes available. The highest bidder wins, and the ad is served instantly.

Advertisers can choose from several deal types based on their need for control and scale: programmatic media buying

A direct deal between an advertiser and publisher for specific inventory at a fixed price, bypassing the auction process entirely. Key Benefits Programmatic Advertising - What It Is and How It Works An open auction where multiple advertisers bid on