Programmatic Buying | 2017

Used by advertisers to manage bids and budgets.

Moving beyond simple demographics, 2017 saw increased use of psychographic and behavioral data to reach users at specific points in their purchase journey. The Tech Stack: programmatic buying 2017

In 2017, programmatic buying shifted from being a specialized "performance" tactic to becoming the primary engine of the digital advertising industry. This period was marked by rapid technological maturation and a significant shift in focus toward transparency and cross-channel integration. Core Mechanisms of 2017 Programmatic Used by advertisers to manage bids and budgets

Repositories for audience data used to refine targeting. Key Market Trends in 2017 This period was marked by rapid technological maturation

Used by publishers to manage and auction their inventory.

An instantaneous auction process where ad impressions are sold on a per-impression basis. When a user loads a page, their data is analyzed and advertisers bid for the slot in milliseconds.