: An initial intensive application by a professional stylist.

: Regional luxury and beauty sites, such as Ounass , carry specific shampoos and masks for medium-damaged hair.

L'Oréal's Professional Products Division, which includes the Pro Fiber line, has shown robust growth, reporting a in like-for-like sales as of the latest 2025 annual results . The brand continues to focus on "Beauty Tech," integrating AI and data to personalize the consumer purchasing journey. To provide more tailored information,