Organize your findings into a narrative that stakeholders can act on. Use GA4's Exploration tool or Looker Studio for better visualization. Overview of Google Analytics reports
: Track scroll depth to see if users actually read long-form content, or monitor clicks on outbound links to see where your audience goes next. Practical Google Analytics and Google Tag Manag...
: Capture custom parameters, such as the specific video a user watched or the search terms they entered on your site to understand their intent. 2. Structure Your GA4 Report Organize your findings into a narrative that stakeholders