Calvin Klein's 1982 campaign featuring Tom Hintnaus turned men's underwear into an overt symbol of allure .
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Early "posing straps"—precursors to the modern thong—were popularized in publications like Physique Pictorial by the Athletic Model Guild (AMG) . These were often the only non-pornographic outlets for gay men to consume homoerotic imagery . Calvin Klein's 1982 campaign featuring Tom Hintnaus turned