Naughty

Companies that "go the extra mile" for customers. Examples include: REI: For flexible return and exchange policies. Southwest Airlines: For allowing two free checked bags. Market Research: Naughty Trend Report Naughty Trend Report & Custom Naughty Market Research

For doubling early termination fees on smartphone contracts. GameStop: For restrictive return policies. naughty

Countries like Germany, Romania, Israel, and the Baltic states are noted as being in "special favor" for their contributions. Companies that "go the extra mile" for customers

For hiking baggage fees and charging high rates for carry-ons. naughty

For over a decade, has published an annual list highlighting specific company policies that either prioritize or harm consumer interests.