Directed by Nuno Gomes , the video is known for its cinematic quality and high-energy choreography. Global Success and Impact

The song served as a breakout hit for Natti Natasha, establishing her as a leading female voice in the reggaeton genre. Track Details Release Date: August 18, 2017. Label: Pina Records.

Watch the official music video for 'Criminal' by Natti Natasha and Ozuna: Natti Natasha Ozuna - Criminal [Official Video] NATTI NATASHA YouTube• Aug 18, 2017 Natti Natasha Ozuna - Criminal [Official Video]

As of April 2026, the video has amassed over 2.8 billion views on YouTube , making it one of the most-watched Latin music videos of all time.

Upon release, it became the most-watched video in the world on YouTube for several weeks, even surpassing massive hits like "Despacito" in weekly viewership.

The official music video, released in August 2017, features a unique and provocative concept:

The hit collaboration "Criminal" by and Ozuna is a landmark reggaeton track that dominated global charts and solidified both artists' status in the Latin music scene. Music Video Concept and Production

Natti Natasha portrays a prisoner who uses her charm to attract the attention of Ozuna, who plays the role of the prison director.