: The single best time is Sunday at 9 a.m. , while the most consistent high-engagement window is between 6 p.m. and 11 p.m. .

: Saturday is considered the best day to post, closely followed by Monday.

Depending on the platform, "most viewed" content refers to the videos or posts that have achieved the highest reach or engagement metrics. As of April 2026, the current records for the most viewed and liked posts across major social media platforms are: