While 2024 marked a high point for female lead roles, the representation of mature women in entertainment remains constrained by ageist stereotypes, with a 2025 decline in roles and a "vanishing act" for women over 40. Despite increased visibility for "older female artists" in specific genres, studies indicate that women over 50 are vastly underrepresented and often portrayed through stereotypical, non-intersectional tropes. For more on this, visit Variety and the Geena Davis Institute .
frail-frumpy-and-forgotten-report.pdf - Geena Davis Institute