Securing ad space ranges from direct, human negotiation to automated, instant bidding. : Buying ad space directly from a publisher.
: The designated start and end dates for your advertising campaign. Pricing & Performance Models
: The percentage or total number of unique individuals from a target population who saw your ad at least once during a specific period. media buying terminology
: The total cost divided by the number of conversions (e.g., a sale or sign-up).
: The average number of times a single person or household sees your ad. Securing ad space ranges from direct, human negotiation
: A ratio of revenue earned for every dollar spent on advertising. Buying Methods
These acronyms define how you pay for your media and how you measure its success. Pricing & Performance Models : The percentage or
: A type of programmatic buying where impressions are bought in instant auctions.