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Older adults are the most dedicated viewers of long-form video, with watching at least two hours of television daily.
: Acts as a "learning hub" and entertainment source. Approximately 85% of adults aged 50–64 and 64% of those 65+ use YouTube for DIY, health tips, and educational content.
: While TV remains the primary device, 89% to 91% of older adults now own a smartphone, which is increasingly used for media consumption alongside desktops and tablets.