Market 🎉
: Determine if the industry is expanding, shrinking, or flat using industry reports and government statistics.
: Define segments by age, location, income, and ethnicity. Market
: Identify the type of market you are entering, such as Perfect Competition (many firms, low barriers) or Monopoly (one firm, high barriers). Market Structure Number of Firms Entry Barriers Perfect Competition Monopolistic Competition 3. Target Audience Analysis Get specific about the customers you intend to serve. : Determine if the industry is expanding, shrinking,
: Define specific questions you want answered, such as "What is the current market size?" or "What are the primary barriers to entry?". 2. Industry Overview and Trends such as Perfect Competition (many firms