As a master copywriter and creative director at Sterling Cooper, Don Draper often finds himself struggling to come up with innovative ideas for his clients. To help him overcome this challenge, we've created "Don's Creative Briefs" - a feature that provides a curated selection of creative briefs, each one inspired by a iconic episode from Mad Men Season 1.
Glamorous, sophisticated, and playful.
"Smoke Gets in Your Eyes" (Season 1, Episode 1) Mad Men Season 1
Create a brand awareness campaign for Lucky Strike cigarettes. As a master copywriter and creative director at
Affluent, urban, and fashion-conscious men and women aged 25-45. Mad Men Season 1
Emphasize the sophistication, elegance, and freedom associated with smoking Lucky Strike.
"Don's Creative Briefs"