Levi Strauss & Co. Page
Beyond its namesake brand, Levi Strauss & Co. houses several major labels catering to different lifestyle needs:
In 1853, Bavarian immigrant Levi Strauss opened a wholesale dry goods business in San Francisco. The company’s trajectory changed forever in 1873 when Strauss partnered with tailor Jacob Davis to patent copper-riveted reinforcements for denim work pants—the birth of the modern . Key historical milestones include: 1873 : Received U.S. Patent No. 139,121 for riveted pants. Levi Strauss & Co.
: Launched in 1986, it pioneered the "casual Friday" movement with khaki trousers. Beyond its namesake brand, Levi Strauss & Co
: Launched Lady Levi’s® , the first blue jeans designed specifically for women. Key historical milestones include: 1873 : Received U
: Brands designed to offer quality denim at accessible price points. Sustainability & "Profits Through Principles" Levi's® History - Levi Strauss & Co
: The core denim brand focused on heritage and innovation.
