is a landmark Afrobeats single by Ghanaian artist Kwesi Arthur , released in early 2018 through the Ground Up Chale creative collective. The track marked a pivotal shift in Arthur's career, showcasing his versatility beyond the hard-hitting trap style of his breakout hit, "Grind Day". 1. Background and Release
Shortly after this release, Arthur earned a nomination for Best International Act at the 2018 BET Awards , cementing his status as a leading voice in the "new wave" of African hip-hop. 3. Recent Context: The Ground Up Dispute Kwesi Arthur - The Anthem |Ground Up TV Kwesi Arthur - The Anthem |Ground Up TV
The song features production inspired by Ramz’s "Barking". The music video, which captured Arthur's signature "King of the Youth" energy, was directed by Akwaada Nyame . 2. Strategic Significance is a landmark Afrobeats single by Ghanaian artist
The official music video premiered on Ground Up TV (YouTube) on January 29, 2018. It was later released to streaming platforms like Apple Music and Audiomack in March 2018. Background and Release Shortly after this release, Arthur
Unlike his previous hip-hop releases, "The Anthem" explores Afro-swing and dance-ready rhythms.
It proved he could excel in both rapping (in Twi and English) and melodic singing, which broadened his appeal to a wider African and international audience.
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