Kicker -

: Stick to 1–3 words so it doesn't compete with your headline.

: This is a standard stylistic choice to make the kicker look professional. Avoid Punctuation : Most kickers do not end with a period. kicker

: If your text is part of a larger collection, use the series name (e.g., CHAPTER 4 , THE WELLNESS SERIES ). : Stick to 1–3 words so it doesn't

: Use strong language to create urgency or curiosity (e.g., JUST IN , MUST READ ). Tips for Better Kickers use the series name (e.g.

: Provide a hint of a key takeaway that isn't in the title (e.g., THE UNTOLD STORY , A SURPRISING TWIST ).

Depending on your story's tone, here are a few ways to write a good kicker: