60% of stream viewing now occurs on phones, leading to more vertical, "snackable" micro-dramas.

As these AI-driven figures take on more roles, 2026 serves as a critical test for audience acceptance and how traditional talent will protect their intellectual property. 2. Immersive Experiences: Sports and Gaming Converge

While AI grows, there is a parallel surge in demand for . EY’s 2026 trends report notes that legacy businesses are under pressure to embrace creator-led ecosystems where credibility shifts toward niche communities rather than massive faceless brands. Key Takeaways for 2026 Primary Impact Generative AI Reduces production costs by up to 30% in TV and film. Hybrid Monetization