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: Digital OTT dominated with a 52% share in 2025. The US remains the largest OTT market, projected to grow to US$112.7bn by 2029.

: The global podcast market is surging, projected to grow from US$7.7 billion in 2024 to US$41.1 billion by 2029 (39.9% CAGR). Emerging Trends (2025–2026) 2025 Digital Media Trends | Deloitte Insights : Digital OTT dominated with a 52% share in 2025

The global entertainment and media (E&M) industry is projected to reach . Growth is increasingly driven by digital platforms, advertising, and gaming, especially within emerging markets like India and China. Market Performance & Revenue Emerging Trends (2025–2026) 2025 Digital Media Trends |

: Set to top US$1 trillion by 2026. In the US, internet advertising reached US$258.6bn in 2024 with a projected 8.5% CAGR through 2029. In the US, internet advertising reached US$258

: One of the fastest-growing sectors, with global revenue expected to exceed US$300 billion by 2028, largely driven by the Asia-Pacific region.

: Cinema is projected to be the fastest-growing segment from 2026–2035 as it returns to pre-pandemic levels, buoyed by global tours and high-profile theatrical releases.