Priyanka and Sophie brought their own massive global fanbases (from Bollywood and Game of Thrones ), turning the video into a viral crossover event.
The video’s most brilliant strategic move was the inclusion of the brothers' wives—, Sophie Turner , and Danielle Jonas . By featuring them as the primary muses, the brothers accomplished several things: Jonas Brothers - Sucker (Official Video)
"Sucker" debuted at on the Billboard Hot 100, making the Jonas Brothers the first boy band in history to debut at the top of the chart. The video won the Best Pop Video award at the 2019 MTV VMAs, cementing the fact that their "Second Act" was not just a nostalgia trip, but a legitimate reign over the modern pop landscape. Priyanka and Sophie brought their own massive global
After a six-year hiatus and a notoriously messy split in 2013, the Jonas Brothers returned with a visual and sonic identity that embraced maturity. Directed by , the video for "Sucker" served as a "royal" announcement of their comeback. Filmed at the historic Hatfield House in England, the opulent setting signaled a move away from their Disney-era roots into a more sophisticated, high-fashion aesthetic. The "J-Sisters" Power Play The video won the Best Pop Video award
The lyrics and visuals emphasized that they are "suckers" for their partners, humanizing the stars through their real-life relationships. Fashion and Avant-Garde Imagery