Irrational Apr 2026

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Instead of expecting large behavioral shifts, focus on small, manageable changes that build momentum. Irrational

We think we choose a product based on its quality, but we actually chose it because it was the . 3 Ways Irrationality Shapes Our Decisions Are you interested in

Predictably Irrational: Why We Make Bad Decisions (And How to Fix Them) focus on small

This post was inspired by 10 years of applying behavioral science at Irrational Labs .