Introduction To Research Methodology 〈COMPLETE 2024〉

One-on-one interviews, focus groups, and case studies.

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Research methodology is the systematic framework used to solve a research problem. It is the "science of studying how research is done scientifically." While many confuse (the tools like surveys or experiments) with methodology , the latter is the broader logic behind why specific tools are chosen to ensure results are valid, reliable, and reproducible. 1. The Core Purpose Introduction to research methodology

The specific tools used (Validated scales, interview guides).

Focuses on numbers, logic, and an objective stance. One-on-one interviews, focus groups, and case studies

How you select participants (Random vs. Purposive).

Any particular you are currently exploring interview guides). Focuses on numbers

The belief that reality is socially constructed and subjective. This leads to qualitative data.