Immutable Laws Of Marketing: Violate Them At Yo... -

Violating these laws usually leads to "marketing arrogance"—the belief that the brand name alone is what sells, rather than the position that name holds.

Being first in the marketplace is important, but being first in the mind is everything. If you aren't first in a category, you need to find a way to be first in a specific niche or "ladder" rung within the prospect's head. Immutable Laws of Marketing: Violate Them at Yo...

It’s better to be first than it is to be better. People remember Neil Armstrong; few remember the second person on the moon. In marketing, being the first brand in a new category is the ultimate shortcut to the consumer's mind. It’s better to be first than it is to be better

Here are a few heavy hitters from the book that still dominate today: Here are a few heavy hitters from the

The most powerful concept in marketing is owning a single word in the prospect’s mind. Volvo owns "Safety." FedEx owns "Overnight." If you try to own everything, you end up owning nothing.

Are you looking to to a specific brand you're working on, or do you want to dive into some modern-day examples of brands that broke them?

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is essentially the "gravity" of the business world—you don't have to believe in them, but you’ll certainly feel the impact when you fall.