A recurring "beautiful love flower" represents the relationship, which has now withered into "white ashes" .
The official music video uses cinematic, moody imagery to reflect these stages of grief : iKON - вЂм™њм™њм™њ (Why Why Why)’ M/V
Released on March 3, 2021, marked a significant turning point for iKON, showcasing a more delicate, musically mature persona . This digital single arrived after a year-long hiatus, serving as the group's first release without songwriting credits from their former leader, B.I . Bittersweet Lyrics and Themes Bittersweet Lyrics and Themes Bobby is seen discarding
Bobby is seen discarding a promise ring, while Donghyuk submerges a phone in a jar of water, representing the deep, drowning nature of past memories . The dance includes "key moves" like Junhoe singing
Producers emphasized vocal emotion during recording; Donghyuk notably recorded his part while nearly in tears to capture the "killing point" of the track . Visual Symbolism in the M/V
A central image shows the members standing before a burning bus, symbolizing a journey or relationship that has come to a destructive end .
The dance includes "key moves" like Junhoe singing while lying down and hand gestures that mimic falling ash .