Iggy2.mp4

: The campaign is noted for its "symphony" of creative, media, and digital execution. By personifying a cigarette as "Iggy," the campaign aimed to create a generational change in smoking rates.

The character and campaign have received praise for their creative and impactful approach to a serious health issue: iggy2.mp4

: The character design, including costume design by Amanda Neale , was central to making the character "everywhere you would see a cigarette"—from TV screens to urinals. : The campaign is noted for its "symphony"

The file generally refers to a specific video clip from the "Stop Before You Start" anti-smoking campaign featuring the character Iggy the Ciggy . including costume design by Amanda Neale