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The primary secret to a high-end, designer-look throw pillow is choosing an insert that is slightly larger than the cover to ensure it remains plump and well-structured. The Golden Rule of Sizing

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Use an insert that is 2 inches larger than the cover (e.g., a 22"x22" insert for a 20"x20" cover).

Sizing up by only 1 inch is often sufficient to prevent the pillow from becoming too stiff.

Generally, these should use an insert of the same size as the cover to avoid overstuffing and discomfort. Choosing the Right Fill Material

The "fill" dictates both the comfort and the "choppability"—the ability of a pillow to hold a crease when "karate-chopped" at the top for styling.