Remain the largest buyer group, frequently making all-cash offers or large down payments using equity from previous homes.
Nominal home prices are expected to rise modestly by 1% to 3% , but because wages are growing at a faster rate (3.6%+), the "real" cost of buying is technically declining for many.
“Home price growth will be minimal—roughly 2% to 3%—about the same as overall consumer price inflation. Generally, wage growth will be above that. So, it's a year where people's income begins to rise a little faster than consumer price inflation and home...” National Association of REALTORS® home buyers
Forecasters from Zillow and Realtor.com describe the current climate as "The Great Housing Reset," a period of gradual normalization.
According to the latest National Association of REALTORS® (NAR) Generational Trends Report , the market is largely fueled by experienced, repeat buyers. Remain the largest buyer group, frequently making all-cash
Active for-sale listings are projected to rise by roughly 9% to 10% in 2026, marking the third consecutive year of gains and giving buyers more choice.
Over 27% of buyers are now using AI tools to compare mortgage rates, simulate payment scenarios, and review neighborhood data. Community Perspectives Generally, wage growth will be above that
Cleanliness remains the #1 dealbreaker for 44% of buyers, while neighborhood quality (71%) and views (38%) are the primary dealmakers.