: Brands used Augmented Reality (AR) to allow elite clients to experience custom garments from home without multiple international flights for fittings.
The year 2021 was a pivotal "renaissance" for Haute Couture, marked by the industry's transition from purely virtual pandemic-era presentations back to grand, physical runway events. It saw the return of legendary houses like after a 53-year hiatus and a surge in digital innovation aimed at maintaining exclusivity in a globalized market. Market Overview & Economic State
First couture collection in 53 years; focused on androgyny and exaggerated proportions. Fall/Winter