: Recognizing the potential for nationwide expansion, Kroc convinces the hesitant brothers to let him lead a franchising effort.
: As the business grows, Kroc’s aggressive vision clashes with the brothers’ commitment to quality and local control. Hambre de poder
: To bypass the brothers' strict contracts, Kroc founds a separate real estate company to own the land on which the franchises sit. This leverage eventually allows him to buy out the brothers for $2.7 million, stripping them of their name and their right to royalties. Core Themes and Analysis : Recognizing the potential for nationwide expansion, Kroc