The storytelling incorporates scenes with different couples—including same-sex relationships—to illustrate that love exists in "every kind of way".
In a stylistic tease, the video ends with the singer turning toward the camera, only for the clip to cut away before her face is fully visible. Artistic Direction H.E.R. - Every Kind Of Way (Official Video)
The official music video for by H.E.R. is a whimsical and intimate visual representation of romantic devotion. Released on October 13, 2017, the video served as a standout visual for her critically acclaimed EP, H.E.R. Vol. 2 . Visual Narrative and Aesthetic public settings like a neon-lit arcade
The visual transitions from a steamy shower scene to more playful, public settings like a neon-lit arcade, where the couple's passion remains the focal point. H.E.R. - Every Kind Of Way (Official Video)