Gunplay - "take This" (official Music Video) -

His raw storytelling eventually led to high-level collaborations, including a Grammy-winning appearance on Kendrick Lamar's "TV Off" in 2026. BLOCK PARTY Starring Lefty Gunplay produced by Hit-Boy

Gunplay directed the video to ensure his specific "vision" was brought to life, focusing on being hands-on with his own image rather than letting a label dictate it.

The imagery often contrasts his personal life—like his role as a father—with the "monster" image created by the streets, symbolized by his tattoos and aggressive performance style. Cultural Impact

The song and video explore the and the personal toll of drug addiction used as a coping mechanism.

Gunplay uses his platform to share a cautionary tale of "street pride" versus reality. He reflects on how institutionalization and the loss of close friends to overdoses fueled his own spiral into addiction.

As a prominent Latino figure in hip-hop, Gunplay views his story as a way to "break barriers" and inspire kids from similar backgrounds to see beyond the street life.