The "Google Shopping Buy Button" refers to two distinct features: the discontinued marketplace program and the current Direct Checkout Links . Executive Summary
: Recent 2026 updates allow merchants to display loyalty program labels and tailored offers directly on shopping ads, which has reportedly increased click-through rates (CTR) by up to 20%. google shopping buy button
As of 2026, Google has shifted its strategy toward "agentic commerce," focusing on AI-driven tools that drive traffic directly to merchant sites. The "Google Shopping Buy Button" refers to two
: Merchants can now set handling_cutoff_time and minimum_order_value at the product level rather than account-wide. google shopping buy button
: Instead of a "Buy" button that opens a Google checkout, current ads often feature buttons that navigate users directly to the merchant's final checkout screen.